The Mama Gaia offering is now closed and is no longer accepting investments.

Mama Gaia

Your AI-Powered Smart Fridge

Mama Gaia

Your AI-Powered Smart Fridge

Denver, CO
Food & Beverage
Mama Gaia is a Denver-based company that builds AI-powered, app-enabled, self-service smart fridges. These fridges are built for apartment complexes, hospitals, and universities. The food stocked in each machine is locally-sourced, healthy, and grab-and-go. Mama Gaia provides high quality food choices that can be unlocked with a smartphone and a QR code for easy access, making the lives of consumers and businesses just that much easier.

$88,678

raised
54
Investors
$7.02M
Valuation
$1.51
Price per Share
$247.64
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left

$88,678

raised
54
Investors
$7.02M
Valuation
$1.51
Price per Share
$247.64
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on October 26, 2021 and is no longer accepting investments.

Reasons to invest



  • Huge market: The vending machine market is estimated to be a $36.5 billion industry in the U.S., and projected to grow by $9.82 billion from 2020-2025, accelerating market growth at a CAGR over 22%.

  • Patent-pending technology: Support the latest in AI cashierless retail technology. Mama Gaia builds smart fridges that use AI to detect inventory.

  • Built on data and revenue optimization: Invest in a company that is data-driven. Mama Gaia uses predictive analytics to determine consumer spending and understand what products will sell best on a given day.


Overview


Smart fridges stocked with healthy grab-and-go options 

Mama Gaia is helping local businesses retain their customers by offering a place for food sales without the need for an onsite kitchen, as building an onsite kitchen is a massive expense that can cost up to $450K. The branded vending machines are stocked with high-quality food that can easily be accessed with an app and a QR code. Mama Gaia is supporting the local food industry in Colorado while also committing to being zero waste. Any food leftover in the smart fridges are donated to local food banks.

The Problem


The demand for accessible food is increasing, especially due to the social distancing measures of COVID. We believe this trend will continue post-COVID, as people are always looking for high quality food that doesn't take a step out of their day. Consumers are seeking out contactless food delivery, and businesses are struggling to serve the growing demand for amenities. Businesses need new ways to deliver their food to consumers rather than just relying on delivery.

The Solution



Cashierless retail technology

Mama Gaia is building self-service smart fridges to bring food options directly to consumers. The fridges are currently set up in apartment complexes across the Denver metro area. Each fridge is AI-powered and app-enabled to provide consumers with easy access to high quality, grab-and-go food. 

The AI relies on image-based item recognition technology, which means that no barcodes are needed. The food is restocked daily based on predictive algorithms to improve stock selections for consumers. Businesses can sell their grab-and-go food and beverage products without employees, making food delivery an easier, more accessible process.

The Market


Vending machines are on the rise

The vending machine market in the U.S. is estimated to be a $36.5 billion industry, and projected to grow significantly over the next few years. Between 2020-2025, the market is projected to grow by $9.82 billion, accelerating market growth at a CAGR over 22%. By 2027, the global vending machines market is targeted to reach a whopping $146.6 billion. Another factor in our market is consumer convenience. Currently, 69% of out-of-home eating is spent at quick-service options.

With these factors in mind, our current target market is apartment complexes in the Denver metro area. The US currently has an estimated 2 million vending machines in operation; with $7.4 billion in vending machine market revenue, we expect to reach $3,700 per unit per year.

Our Traction


Noteworthy customers and provisional patent submitted

Our company has a fast track record of development, with clear progress every year. We went from testing the concept in May of 2018 to ideating the smart fridge technology for Mama Gaia in 2019. Two years after launching Mama Gaia, we were accepted into the Food Food Co. Accelerator Spring 2020 Cohort. By 2020 we had also submitted a Provisional Patent, built our App for iOS and Android, and had AI for our fridges built with 75 products trained and ready. We launched our Beta in March 2021 and have paying customers and daily users. 

We have a growing list of customers using our smart fridges. Additionally, we have numerous businesses interested in installations.

What We Do›


Seamless transactions through AI technology

We build high-end smart fridges that are designed with businesses and consumers in mind. The fridges are stocked with locally sourced, ready-to-go food and beverages in highly trafficked areas such as apartment complexes and universities. Each fridge is built using AI technology to allow for quick transactions and intelligent inventory management. 

Customers download the Mama Gaia user app where they can view fridge inventory, scan the item QR code, and unlock the fridges to grab their items with minimal contact. Once users grab their items from the fridge, they will receive an itemized receipt in their email address and a notification on the app confirming their purchase. The full end-to-end transaction can take as little as 10 seconds.

The app allows customers to review past purchases and view fridges by location. On the backend, admins can track sales data against metrics to determine how to manage fridge inventory. Additionally, vendors have their own interface where they can track their unique sales data and receive customer feedback to see how their food and beverage products are selling.

The Business Model


Sales, advertising, and subscriptions

We currently have three sources of revenue: food sales, vendor advertising, and business subscriptions. Our projected annual revenue per fridge is $9,053, with the development cost per fridge at $1,500 per fridge, and repair and maintenance at $100 per fridge per month. On the Mama Gaia app, we charge $1.00 per ad. Our Retail-as-a-Service monthly subscription fee is $200 per month. Our initial rollout is 100 smart fridges. Our plan is to add 15 new fridges per month in the first three years, 30 fridges per month in the fourth year, and 60 fridges per month in the fifth year.

FUTURE OPPortunity


Franchise model to scale nationwide

In Phase 2 of our business model, we see an opportunity for meal kit companies nationwide to franchise our technology. We would sell or lease meal kit companies or other retailers, large or small, our smart fridges branded with our logo to raise nationwide brand awareness. Additionally, we can adapt our technology to different environments such as mini fridges or larger controlled, cashier-less environments.

Once we reach our company goals, we plan to embark upon our exit strategy and sell Mama Gaia. We see this as a great opportunity for retailers, technology companies, and players in the smart fridge space.

How We Are Different


Tech-focused and niche-driven

While there are other smart fridges on the market, we cater towards a niche customer segment. We provide healthy grab-and-go food and drink options to consumers that care about healthy eating and supporting local. We work directly with local businesses and donate any leftovers to local food banks to keep supporting our communities.

Our direct competitors are Byte, Farmer’s Fridge, LeanBox, and ChowBotics, and our indirect competition is the delivery service industry. What sets us apart at Mama Gaia is that we are a tech company, not a food company. Our platform is designed for high customer retention through incentive practices.  We use predictive algorithms and revenue optimization to understand what will sell best in each of our fridges, and provide our food partners with the same robust analytics to improve their sales as well. As we scale, we’ll focus on tech-enabled cashierless retail, which will allow our food competitors to become our enterprise partners.

The Vision


Supporting local businesses and scaling up

Being mission-driven, a big part of our company is to source locally. We want to help rebuild our food system by putting local, small businesses at the forefront of the food industry again. Our current food system supply chain is broken – shelves were empty at the beginning of COVID as stores couldn’t stock food fast enough to meet consumer demand. By building a business model around local food, we are able to shorten the supply chain from farm to fork. This will help save emissions, produce less waste, provide more nutritional food, and financially support local communities.

On a financial level, our goal is to scale the businesses aggressively in the Denver/Boulder Colorado area in the next year, and begin franchising nationwide to large and small food companies who want to expand their reach. Our second phase in late 2021 will be to market our smart fridges to offices, breweries, and gyms. 


Next, we plan to use a franchise model to scale nationwide in 2022.


We will use the data and profit margins we collect to identify which cities we want to grow our investments. We see this expansion growing rapidly, with the potential to manage tens of thousands of franchised smart fridges across the country by 2025.

OUR LEADERSHIP


Mission-driven

Sarah Lynch founded Mama Gaia after seeing how local food vendors were struggling to be seen on crowded grocery shelves. She wanted to build a technology platform centered around supporting the local food industry and providing customers with easy access to seeing their local food options. 

  • Sarah Lynch, Cofounder & CEO: Sarah is Mama Gaia’s Founder. She has demonstrated expertise in creative direction, marketing, sales, operational strategy, and leadership.

  • Giovanni Sudiro, CTO: Giovanni has over 15 years of development and technical leadership experience in designing, developing and implementing enterprise-class, scalable data management solutions.

  • Hayden Brink, Cofounder & Advisory board: Hayden is currently the President at Maia Growth Capital, serving as CFO for first exited investment, with over 5 years of experience in mergers & acquisitions and business valuation. He earned his BSBA in Finance from the University of Denver and previously worked as an Investment Banking Analyst.

  • Carolyn Ford, AI Specialist: Dr. Ford has a PhD in Electrical Engineering/Digital Signal Processing from the University of Colorado. Her industry experience includes adaptive learning systems, image and video processing.

Why Invest



We’re on a mission to support local businesses using data and technology

Mama Gaia is headed towards the future. In 10 years, AI cashierless retail technology will be the standard, and we are building a patent-pending solution. We are offering a healthy, fresh option for grab-and-go food which supports the local economy. Our smart fridges can help shift the food system supply chain back to supporting local businesses and circulating money locally. With our technology experience, we are data driven. You can trust us to leverage our AI and predictive analytics to understand what will sell best in our fridges to keep local businesses running.

THESE MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT.  WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,”“INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS.  INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.

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In the Press

Specialty Food Association Magazine

A look at the events, issues, and innovations shaping specialty food, plus industry news, trends, and more.

BuiltInColorado

Mama Gaia Launches Its First Smart Fridge in Denver With Plans to Hire

Offering Summary


Company

:

Mama Gaia Smart Fridge Corporation

Corporate Address

:

1801 N Broadway Suite 516, Denver, CO 80202

Offering Minimum

:

$9,999.22

Offering Maximum

:

$1,069,998.08

Minimum Investment Amount

(per investor)

:

$247.64











Terms


Offering Type

:

Equity

Security Name

:

Preferred Stock

Minimum Number of Shares Offered

:

6,622

Maximum Number of Shares Offered

:

708,608

Price per Share

:

$1.51

Pre-Money Valuation

:

$7,019,549.08











*Maximum Number of Shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives

Friends and Family Early Birds

Invest within the first 48 hours and receive additional 15% bonus shares

Super Early Bird Bonus

Invest within the first week and receive additional 10% bonus shares

Early Bird Bonus

Invest within the first two weeks and receive an additional 5% bonus shares

 

Amount-Based:

$500+

1st Perk Title

50% off your first purchase at Mama Gaia

 

$1,000+

2nd Perk Title

50% off your purchase from Mama Gaia, 5 times

 

$2,500+

3rd Perk Title

50% off your purchase from Mama Gaia, 10 times

 

$5,000+

4th Perk Title

50% off your purchase from Mama Gaia, 25 times

 

$10,000+

5th Perk Title

50% off your Mama Gaia purchases, 50 times 

PLUS 5% bonus shares

*All perks occur when the offering is completed.

The 10% StartEngine Owners’ Bonus

Mama Gaia will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer’s bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Preferred Stock at $1.51/ share, you will receive and own 110 shares for $151. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share. This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for. The Company will not incur any irregular use of proceeds.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$45,064.00 USD
$126.00 USD
Cash And Cash Equivalents
$45,000.00 USD
$61.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$535.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$12,474.00 USD
$25,591.00 USD
Costs Of Goods Sold
$7,145.00 USD
$17,996.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$33,962.00 USD
-$7,856.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Thank you!

about 1 month ago

Thank you so much to everyone who invested over the last few months! 


As we continue to grow Mama Gaia, we will be sending out bi-quarterly updates to our SE investors via investors@mamagaiaco.com. You can also use this email to reach me anytime and ask questions.


Thank you again for all your help - we look forward to staying in touch and keeping you updated with our progress.


Best,

Sarah

3 Days Left - Invest Now!

about 1 month ago

Our StartEngine Reg CF Campaign will be officially closing on October 25! 


Invest in what Business Insider called "Vending Machines of the Future."


As a reminder, our goal is to launch 100 fridges in 2022, and we can now account for over 53 fridges since we opened our waitlist in June. This is because 100 fridges will get us to about $1MM ARR, and these projections are based on actual customer spend data from test fridges we’ve had on the market for years.

6 Days Left - Don't Wait to Invest!

about 1 month ago

Our StartEngine Reg CF Campaign will be officially closing on October 25! 


Invest in what Business Insider called "Vending Machines of the Future."


As a reminder, our goal is to launch 100 fridges in 2022, and we can now account for over 47 fridges since we opened our waitlist in June. This is because 100 fridges will get us to about $1MM ARR, and these projections are based on actual customer spend data from test fridges we’ve had on the market for years.

Featured in Vending Times: "Smart Fridge Startup Plans Nationwide Expansion"

about 2 months ago

Smart fridge startup plans nationwide expansion


"Mama Gaia, a healthy vending machine startup, offers a smart fridge and provides an app that allows customers to gain access to the machine, check inventory and provide feedback, according to a press release.

The company, launched in 2018 by Sarah Lynch, aims to roll out 100 vending fridge units across the U.S. to help local food producers get their products in front of consumers more effectively.

Using data and profits from the company's initial controlled expansion in Los Angeles, Lynch plans to launch a franchised nationwide rollout that deploys tens of thousands of units across the country that delivers the ultimate goal of making healthy food options convenient."


See full article here.


Don't forget - Only 12 days left to invest!

Mama Gaia Officially Files Non-Provisional Patent, Nationally & Internationally

about 2 months ago

Team Mama Gaia is very excited to announce that we have officially filed our Non-Provisional Patent - both nationally and internationally - for "Artificial Intelligence (AI) Refrigerator." This follows up on the Provisional Patent we filed in October 2020, and includes all of our updates and progress taken over the past year.


Don't forget - our StartEngine Reg CF campaign officially closes on October 25! That means only a few weeks left to invest. Don't wait!


18 Days Remaining - Don't Wait to Invest

about 2 months ago

Our StartEngine Reg CF Campaign will be officially closing on October 25! 


Invest in what Business Insider called "Vending Machines of the Future."


As a reminder, our goal is to launch 100 fridges in 2022, and we can now account for over 47 fridges since we opened our waitlist in June. This is because 100 fridges will get us to about $1MM ARR, and these projections are based on actual customer spend data from test fridges we’ve had on the market for years.


Mama Gaia Featured in Business Insider!

about 2 months ago

This Female Founder is Quietly Building Healthy Food Vending Machines of The Future - Here's How


DENVER, CO / ACCESSWIRE / October 1, 2021 / Ever fallen off a diet wagon with a ‘snack-cident' that spiralled out of control? You're doing all the right things - eating well, taking walks, and, suddenly, you start craving a bite while out walking or working late. You spot a vending machine, and things go downhill from there.

But what if the vending machines along your path only stocked healthy food and snacks? What if you could actually ‘see' the contents of each vending machine in advance? Experts suggest that one way to make healthy eating a sustainable habit is to make healthy food options readily available - and that's what Mama Gaia is on a mission to achieve, through clever technology.

AI meets healthy food meets local producers

Founded by Sarah Lynch in 2018, Mama Gaia is an innovative startup that builds and deploys smart, temperature-controlled vending machines stocked with healthy food to go. But that's not all. Beyond easing access to healthy food, Mama Gaia offers end-users visibility into its vending machines through its proprietary patent-pending technology.

For local food producers, this is good news because it offers direct access to consumers plus predictive AI-powered insights - without expensive middlemen. Local businesses can save the costs (and headache!) of managing onsite kitchens while providing their staff with fresh healthy meals on-demand. In addition, businesses in high footfall areas can earn a passive income with sales on auto-pilot while leveraging the power of AI for automated customer engagement.



Built for easy access to healthy, locally sourced food, Mama Gaia offers the perfect technology-optimized middle ground between a growing demand for healthier options and an excellent earning potential.

Vending machines are evolving

Vending machines have come a long way from the days of the 1940s "Speedy Weeny" hotdog vending machines. Fast forward a few decades, and 56% of the 4.6 million vending machines that exist in the USA primarily dispense food and snacks of poor nutritional value. This number skyrockets to as high as 85% for vending machines located in American schools.

On the other hand, research also shows that 94% of Americans snack daily, with 33% of these opting for healthier options. However, the limited availability of healthier food options exposes a gap in the market between the desire to eat healthily, and the availability of healthy food options. This is not an insurmountable gap as it has been proven that increasing the availability of healthier options is an effective strategy for increasing sales.

To address these gaps in the market, Mama Gaia offers the perfect solution for more visible healthy food options that directly benefit local communities:

  • Businesses are empowered with a smart, effective platform for offering fresh meals and snacks to employees without an onsite kitchen.
  • Small, independent food producers can access a level playing field to present, and optimize their sales through AI-powered insights.
  • End-consumers enjoy streamlined availability of healthier convenient food options with motivational prompts such as push notifications and weekly discounts.

The birth of Mama Gaia

"I just loved the concept of supporting local food systems in a super convenient way," Sarah said when asked how she came up with the idea.

So when the opportunity presented itself in the form of 3 temperature-controlled vending kiosks seeking a new owner, she jumped right in - especially as two of the units already enjoyed a steady influx of customers. As an English/Psychology major with no idea what a pitch deck was in the beginning, Sarah's resilience drove her to work around the clock, learning the intricacies of marketing, tech, branding and a million others at lightning speed.

The journey was a difficult one, with some key lows. "I broke a fridge once, trying to move it myself", Sarah remembers. "It toppled over in the middle of a busy intersection, and the glass door shattered all over the street". Luckily, her persistence paid off with high end-user return rates, as customers loved the units and kept coming back.

Sarah hired a technical co-founder to build a proprietary platform complete with an app and inventory dashboard - all without any VC capital. With the app, customers were not just able to find their closest units, but they could also remotely scan the contents of each unit. Once at the unit, a scan of the QR code unlocks the door, allowing the customer access to whatever they want with a retrospective charge for only the items taken. The unit's inventory is automatically tracked and updated using AI-powered vision, with stock levels reported on the administrator's inventory dashboard.


Funding the future of healthy vending machines

In the future, Sarah wants to see Mama Gaia's proprietary technology adopted nationwide to help increase the availability of healthy food in public spaces. In 2022, the company aims to roll out 100 vending fridge units across the United States, to help local food producers get their products in front of consumers more effectively.

Mama Gaia's mission has already enjoyed significant success with almost 50% of their 2022 target signed up to the waitlist within the first 4 months. The soaring demand for its franchise applications also validates the notion that the convenience food industry is ripe for disruption. Mama Gaia offers the perfect solution that intersects across the vending machine industry worth $8.6 billion (in 2021) and the meal kit industry worth $11.5 billion over the same period.

Mama Gaia is currently scaling its technology to make vending units available to universities, hospitals, residential communities, and offices throughout the United States. Using data and profits from the company's initial controlled expansion in Los Angeles, CA, Sarah plans to launch a franchised nationwide rollout that deploys tens of thousands of units across the country that delivers the ultimate goal of making healthy food options convenient.


Link to full article here.

27 Days Remaining - Invest Now!

2 months ago

Our StartEngine Reg CF Campaign will be officially closing on October 25!



Our Reg CF campaign will be over in 27 days! Don’t wait to make an investment in Mama Gaia. As always, if you have any specific questions about our offering, please leave a comment on our offering page and we will respond as soon as possible!


As a reminder, our goal is to launch 100 fridges in 2022, and we can already account for over 42 fridges since we opened our waitlist in June. This is because 100 fridges will get us to about $1MM ARR, and these projections are based on actual customer spend data from test fridges we’ve had on the market for years.


We'll be announcing some really exciting updates in these next 30 days, so stay tuned and don't miss your chance to invest.


Don't forget! Mama Gaia is scheduled to pitch (virtually) on Weds Sept 29 from 12:00 PM - 12:10 PM CT. Get your free tickets here!

Watch our Founder Pitch at Newchip's Demo Week (Sept 27 - Oct 1)

2 months ago

Newchip's Online Demo Week is a free, online, investor-centric event that will be live-streamed globally from Monday, September 27th through Friday, October 1st.

Discover the next generation of startup founders as you view over 100 Newchip Accelerator startups representing over 15 industries and verticals will share their stories and vision with thousands of venture capital (VC) and angel investors around the world. Access is free to all investors, entrepreneurs, industry thought leaders, students, academics, and community leaders worldwide.

The program will also feature special panels and keynote discussions about topics we all enjoy: the future of entrepreneurship.

Please note, the event schedule is in Central Daylight Time (CDT/UTC-5:00) and each day of Online Demo Week begins at 10 AM CDT.


Mama Gaia is scheduled to pitch on Weds Sept 29 from 12:00 PM - 12:10 PM CT!

Get your free tickets here!



Traction/Waitlist Update 9/17/21

3 months ago

(Last Update 8/18)


Signed B2B MOU’s: 12 (+4)

B2B MOU’s in Pipeline: 23 (+1)

Franchisee Applications: 35 (+5)


What is an MOU? A Memorandum of Understanding is a B2B contract expressing intent to buy fridges and use the Mama Gaia platform. Our B2B partners range from food companies to distributors to real estate groups. We use MOU’s as a first step to create a partnership with an established company.


Franchisee applications are filled out by individuals who want to buy fridges, use the platform, and use the Mama Gaia brand.


Considering one fridge costs $6500 to buy, $500/mo to lease, and the software works as a function of sales volume (15% of sales at $50/day avg = $2700), we can value each 1-yr contract at $9200, if the company only purchases one fridge.


**Note: MOU's and Franchisee Apps are how we quantify our waitlist.

Mama Gaia came in 3rd in Pitch Perfect's 8th Iteration

3 months ago

Mama Gaia came in THIRD last week at Pitch Perfect's 8th Iteration!


Pitch Perfect (hosted by Lvlup Ventures)  is a completely virtual, bi-monthly, pitch competition designed to encourage pre-seed to seed stage startups of any industry to participate. The companies will be pitching to a panel of five investor judges in order to move on through this competition structure. The competition is free and open to watch for anyone interested.



Traction/Waitlist Update 8/18/21

4 months ago

(Last Update 7/30)


Signed B2B MOU’s: (+1)

B2B MOU’s in Pipeline: 22 (+6)

Franchisee Applications: 30 (+6)


What is an MOU? A Memorandum of Understanding is a B2B contract expressing intent to buy fridges and use the Mama Gaia platform. Our B2B partners range from food companies to distributors to real estate groups. We use MOU’s as a first step to create a partnership with an established company.


Franchisee applications are filled out by individuals who want to buy fridges, use the platform, and use the Mama Gaia brand.


Considering one fridge costs $6500 to buy, $500/mo to lease, and the software works as a function of sales volume (15% of sales at $50/day avg = $2700), we can value each 1-yr contract at $9200, if the company only purchases one fridge.


**Note: MOU's and Franchisee Apps are how we quantify our waitlist.

Mama Gaia named in 27 Best Predictive Analytics Startups in Colorado of 2021

4 months ago

By The Startup Pill:

This article showcases our top picks for the best Colorado based Predictive Analytics companies. These startups and companies are taking a variety of approaches to innovating the Predictive Analytics industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Check out the article here.

Watch our CEO Pitch at the FFC C7 Demo Day! (Link Fixed)

4 months ago


Watch our CEO Pitch at the FFC C7 Demo Day!

4 months ago


Traction/Waitlist Update 7/30/21

4 months ago

Signed B2B MOU’s: 7

B2B MOU’s in Pipeline: 16

Franchisee Applications: 24


What is an MOU? A Memorandum of Understanding is a B2B contract expressing intent to buy fridges and use the Mama Gaia platform. Our B2B partners range from food companies to distributors to real estate groups. We use MOU’s as a first step to create a partnership with an established company.


Franchisee applications are filled out by individuals who want to buy fridges, use the platform, and use the Mama Gaia brand.


Considering one fridge costs $6500 to buy, $500/mo to lease, and the software works as a function of sales volume (15% of sales at $50/day avg = $2700), we can value each 1-yr contract at $9200, if the company only purchases one fridge.

Mama Gaia featured in press: With minimal investment and high margins, Mama Gaia offers operators a new revenue channel

4 months ago

There has been a lot of advice being dispensed by industry experts (including me) about the importance of finding creative new revenue channels for operators, often driven by strategic partnerships. Sarah Lynch, founder of Mama Gaia (GUY-UH), believes that her model will be a perfect fit for convenience services operators.

The smart fridge

Lynch’s Denver-based company and her business model have been evolving since she took over the entity three years ago. The company has developed a smart fridge, equipped with artificial intelligence (AI), which detects sales activity and provides plenty of data for the operator.

Using an app-based payment system, Lynch said Mama Gaia enables an operator to make sales 24 hours a day, harness predictive insights through AI and nurture new and repeat customers through automated engagement.

“This attractive vendor is irresistible to Gen Z and Millennials,” Lynch said. “We see multiple applications that will be very appealing to vending operators.”

What’s in the fridge?

Lynch’s model is driven by her customized partnership with meal kit companies, who typically provide pre-measured ingredients so home cooks can prepare chef-crafted meals from the comfort of their own kitchens, or fully prepared meals that are ready to heat and eat.

“There are hundreds of meal kit companies out there looking for market share for their subscription model,” said Lynch. “Subscription doesn’t work for everyone, especially those who are young, active and on the go. As a result, renewals are a challenge. Mama Gaia offers a way for those meal kit companies to sell product and maybe land some new subscription business,” she added.

Ideal location: large residential complexes

Lynch reports solid sales in large residential apartment and condo complexes. “Residents come home hungry, are looking for something healthy, quick and easy, and Mama Gaia is right there, waiting to serve them,” said Lynch. “We are seeing daily sales from $75 a day.”

According to Lynch, the amenity is so well received, Mama Gaia is in talks with multiple apartment management companies. “We are thrilled by the interest and are preparing for potentially rapid growth,” she said.

Other ideal locations: healthcare, law offices, college dorms

“Any 24-hour location that is dynamic in nature, where people want quality and healthy meals but can’t always plan for it – that is an ideal location for Mama Gaia,” said Lynch.

Lynch said that while law firms tend to resist vending machines, they embrace Mama Gaia because of the healthier fare that is available 24 hours a day. “Between depositions and pretrial work, law firms are working long hours,” she said.  “Why would they order from an outside source when Mama Gaia is right there, ready to serve them?”

She also sees Mama Gaia as an excellent alternative to a food vending machine in a traditional vending setting, or as an add-on in micro market location. Lynch said that Mama Gaia can give a vending operator a competitive advantage. “We go far beyond frozen burritos and pre-thawed Italian subs. That will impress many decision makers and energize food sales,” she said.

Mealtime is redefined

“Gen Z and Millennials in particular have redefined their snacking, when they eat dinner, what they eat for lunch and dinner and how a meal will end up in front of them,” said Lynch. “Mama Gaia is the solution because we are right there – faster, healthier and more economical than a meal delivery service.”

“With these high-quality meals being offered for under $10 each, we expect a certain percentage of the workplace to open the smart fridge on their way out the door,” said Lynch. “Just like that, dinner is served – maybe one for them and one more if it’s dinner for two.”

Guess who pays for the smart fridge?

“The meal kit companies are willing to buy or lease the equipment,” Lynch said. “The operator is welcome to find locations, but that will not always be required.

While meal kit companies are excited by the potential of selling products out of a smart fridge, they are more accustomed to delivering to the front door of a residence. They are not in tune with installing equipment and servicing locations. That is why operators are a critical part of the program.

Lynch said that the meal kit companies will simply require that the operator buys the meal kits directly from them and uses their kits exclusively. “Operators will be very happy with the profit margins,” she added.

Mama Gaia seeks to connect with operators

“The role of the operator is to provide excellent service to the client, to fill the equipment, use the AI to maximize sales and minimize their spoilage, plus service the equipment when necessary. We will supply the parts, the operator will supply the labor,” she said.

“Convenience services operators are the vehicle that will drive this program,” said Lynch. “We would like to hear from interested operators. Mama Gaia looks forward to partnering with operators who see the potential here, have the service expertise and are willing to invest the effort required to make Mama Gaia a successful program for all parties involved.”

Sarah Lynch, the founder of Mama Gaia, can be reached at (978) 844-1767 or sarah@mamagaiaco.com.


Check out the full feature here.

Sarah Lynch interviewed for Food Future Co.'s Tech Founder Series

4 months ago

TECH FOUNDER SERIES: THE IMPORTANCE OF AI IN THE FOOD SYSTEM WITH SARAH LYNCH OF MAMA GAIA


It is no secret that food tech plays an important role in the future of our food system. From agricultural technology to patents, utilizing advancements in technology can be vital in the continuous evolution of our food system. Among these advancements, the increased use of AI or artificial intelligence in the food system is proving to be a powerful and useful tool. Sarah Lynch is the founder and CEO of Mama Gaia, a company building AI-powered, self-service Smart Fridges that are stocked daily with the freshest locally-sourced grab-and-go food. Sarah and Mama Gaia were part of Cohort 6 of our accelerator, where Sarah was able to continue to grow and evolve her company even further. Recently, we discussed with Sarah the significance  of being in our accelerator amidst the global pandemic, how sustainability plays into AI and the future of her company.

New App Demo!

6 months ago

We've polished our app, fixed some problems, and added a few amazing features. Click the link below to see the demo, as we work towards launching this version shortly. 

Click here to test it out!

Let us know your feedback!


Mama Gaia has been accepted into NewChip Accelerator!

6 months ago

We are so excited to announce that we've been accepted into NewChip Accelerator, which is a program focused entirely on fundraising.


The Newchip Accelerator, on average, cuts fundraising time in half and 70% of graduates are able to successfully raise capital. Since 2019, Newchip has helped fund over $150M into startups, boasting 300+ grads in 35+ countries and typically help raise 17.5x more funding than average. Their executive team has raised millions for the companies they've built, invested in, and sold over the last two decades. The program is 6-mo’s full of CEO and startup training, mentorship, and coaching from serial entrepreneurs and veteran investors, with a Mentor Program that pairs startups with the top 3% of entrepreneurs, founders, and executives who have collectively invested $3.2B+, with 35+ exits and 10+ IPO's. 




Notice of Funds Disbursement

7 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Mama Gaia has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Mama Gaia be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

We have a new look!

7 months ago

We gave ourselves (and our brand) a makeover. Head over to our website here to check out the new look, and read all about the vision we have for Mama Gaia. 

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