Ride faster, Climb Higher, Explore Further
We design electric bikes from the ground up with clean lines, simple controls, efficient motors, high capacity batteries and add-ons that we believe turn your electric bike into an actual car replacement alternative.
By riding an electric bike you can beat traffic and get to where you’re going in record time. Make your commute the part of the day you look forward to while rediscovering the outdoors in the process.
By creating a riding experience that makes riders CHOOSE their bike over cars, we believe everyone wins.
With the extra power, you can ride comfortably at consistently higher speeds even while climbing hills. Get there faster, and enjoy the ride!
With the extra power, you can ride at higher average speeds than traditional bikes - and still get the same intensity of exercise (if you choose).
This extra speed allows you to beat traffic and get to where you’re going in record time.
*Images used are in the prototype phase, The Weapon is not currently available on the market.
E-bikes require far less resources than even electric cars. That means more money in your wallet and more clean air for your family.
How does it work?
You pedal, the bike helps out. It’s like cycling with super human strength.
Smart sensors measure your pedal force and the bike's motor will multiply your power. Ride in level 0 for no help, or 5 for maximum assist.
*Images used are in the prototype phase, The Babymaker II is not currently available on the market.
Energy for the motor comes from a lithium ion battery smartly integrated into the frame of the bike. There's a lot of e-bikes out there with bulky bolt-on batteries and cables running amok - but we keep it neat, minimal and sleek. Some of our models are so stealth, that most people never know they’re electric – and that’s how we design them.
When the battery runs out you can just keep riding forever on your own power. It feels just like a bike, because it is.
*Images used are in the prototype phase, The Babymaker II, The Weapon, and The Cruiser is not currently available on the market.
Who’s our competition?
We prefer to think of them as “partners in crime” - we’re all in this together. When you ditch the car in the garage to ride any bike - well that’s a win for you, for us and for the planet.
With our success to date, we’re well on our way to be the underdogs that break out of this class and into the giant class.
We have the track record, the people and the products to do it - but we've never taken on investment. We don’t want to be the bargain bin of electric bikes.There's a market for that, but it's not for us.
We prefer to spend more time on design, to source the best components you can get, to design bikes you’ll be proud to ride and show off to your friends. We’re making bikes that will perform for years to come. We aim to be the BMW of electric bikes.
We Skip The Middlemen
We believe that we’ve built an efficient process for designing and delivering electric bikes direct to you.
You get a better value, and we get a better margin to serve you.
To make money, we follow Tesla's tried and true model:
- Design a hot new product
- Get reservations
- And Ship it
In 2020, we maintained an average 42% gross margin on products. With creative in house marketing we achieved about 11X return on ad spend. (We spend $1 million on ads and get $11 million back in sales).
What that means is simple:
We can acquire new customers and scale the company at a profit.